Kaizen Internet Marketing Santa Barbara

Imagine your own viral movie that folks love so much they pass it from person to person, building a large list quickly and selling your books or products

That is exactly what we have done with The Five Secrets and we can do for you for a surprisingly affordable price. Within 2 months of release, the Five Secrets movie was seen over 400,000 times, built a list of over 5,000, collected almost 400 blog comments and sold hundreds of books, all from the power of viral marketing and word of mouth. To this day, about 300 folks per day see this video, months after any direct marketing efforts. At the peak, the page was seen 10,000 times per day. Here is the movie:

http://www.bkconnection.com/thefivesecrets/

Our most recent movie may be the best one yet: great photos, music and is short and sweet, with a positive message that so many want to hear in these days of doom and gloom. This one is based on Lynda Gratton’s book GLOW. And if you also like it and are inspired by it, please pass it on to your list using the share button on the movie. This also demonstrates the ability to embed the movies in any other web page, getting even more exposure. And the free gift for this is a great short chapter of her book you will enjoy. Turn up your speakers, hit the full screen button, relax and … enjoy!

Another form of this movie is taking an existing short video and putting it in a Flash “wrapper” complete with the same viral ready buttons and ending with the integrated opt-in list building form. This we did for the Mark Albion book: More Than Money. Mark had Free Range Studios produce the original video which had a run on his site and on YouTube. Our viral wrapper gave it another life and helped extend the reach and build the email list for the publisher Berrett-Koelher. Here’s the movie:

http://www.bkconnection.com/goodlife/

These movies are typically produced by larger companies for $5-10K. Kaizen Marketing can produce them for you starting at $500 for the existing video version. Contact us for an estimate and to discuss your project today.

Tags: flash movies, glow by lynda gratton, internet marketing, more than money, the five secrets, viral movies

Update on the Five Secrets

The internet movie that went “viral” with our help is now released as a shorter, less than 4 minute version. As the previous was over 6 minutes, I think this one will do even better to capture attention and build the email list for publisher Berrett-Koehler, now over 4,000 names in just 5 weeks. Online surfers attention spans are notoriously short and 3-4 minutes is ideal for this format, I believe. Click image to the right or this link to view the latest Five Secrets Internet Movie.

The page views are now around 5,000 per day but we are gearing up for another promotion using Digg and other social sites. Over 260,000 views so far and we may hit 1 Million by first of the year if this trend continues.

Another cool update is that now when folks submit their name and email, they are automatically taken straight to a customized WordPress Blog page where they can leave their Secret in a comment feild below. This eliminates the tedium my client was experiencing having these all come into his email inbox. Movie to Opt-in to Blog for user interaction – a winning formula! You can see the Blog page here.

Allow us to package your message in this fashion and build your list fast and drive massive traffic to your website. (Well, with a bit of luck and good marketing efforts). It’s probably more affordable than you think. Contact us to discuss today.

Latest version below demonstates a new “embed” feature that allows anyone to include the movie within their web page as I have done here. The full screen and all functions work fine.

Tags: embedded flash, inspirational movies, John Izzo, the five secrets

UPDATE: Over the last 4 weeks, we have generated over 300,000 page views and climbing recently to almost 10,000 views per day. Here is the recent report from my client, Berrett-Koehler Publishing: “After the big run-up to 16,000 views in one day in early September from the “socialable” Stumbleupon jumpstart, we were averaging 3,000 to 4,000 views per day during late September and early October.  Starting on October 12, the daily plays started heading up, hitting 9,077 yesterday, 10/22.  3,153 emails have been collected to date from The Five Secrets Flash. ”

More notes: Book sales also showed a spike both on Amazon and on their web site and the future sales they will make on this large list of new subscribers will be significant. The traffic from Stumbleupon has dropped and most is now coming as “direct”. This means that folks are using the share function to pass it on to friends. A shorter 3 minute version is almost ready which I think will be even more effective in collecting emails and leading to more book sales. Keep reading to learn why this movie worked so well and how you might do the same for your book project or message. – Wayne

Original post:

Am pleased and proud to report that my latest creative effort in conjunction with Berrett-Koehler Publishers has produced a viral phenomenon – exactly what we had hoped for – and really what every marketing and sales effort should aspire to.

Not only did folks click on the link in their email, they watched it, they liked it and most important, they passed it on to friends to watch.

Yesterday, Berrett-Koehler reported a spike in traffic of over 9,000 visitors in a single day! And it may be just warming up.

This spike got a boost from StumbleUpon but is also getting quite a bit of direct linking, which indicates folks are passing it along. See the comments on StumbleUpon, a great site by the way.

What makes this one effective?

I think the combination of an inspiring message, beautiful photos, moving music and a clean interface with full screen option all helped. And an expert internet marketing company to boost it along didn’t hurt either.

Another interesting aspect of this campaign is the user feedback and input. At the end (or you can jump to free gift link at bottom) there is a form to enter your own secret to be possibly added to future editions of the book. Folks love this and over 300 have been submitted. [update: This week will be moving this to a blog to capture these comments in a more automated fashion.]

If you have not yet seen it, do so by clicking image below and watch the full screen version with the speakers turned on. The message is a good one especially now in times of uncertainty. Enjoy!

We have one more such project in development for Mark Albion, and his book More Than Money. Stay tuned.

And if you are an author, especially with good inspirational material, let’s create a similar success story for you as well. Contact me at 805-403-1128 to learn more. It may more more affordable than you think.

Tags: inspirational movies, John Izzo, the five secrets, viral marketing