Dec 28 2009
Creative Uses of Twitter
Here’s my first tutorial video about 2 creative uses of Twitter:
Tag Archive 'social media'
Jul 20 2009
Social Media and Money Too?
I’ve been involved in internet marketing, sales and social media for a while now and here’s my take on it:
Facebook, Twitter, YouTube etc are all the buzz but is this more than a good story?
Is it a big waste of time, or the next big thing we should pay attention to, like the web itself 10 years ago?
I personally think there IS a lot of hype, and can be a time suck, but a lot of potential and promise too. Like many of you, I have reconnected with old pals on Facebook and found some new customers on Twitter. I have friends come up to me to say they heard me singing with the dog Bo on YouTube. It’s a whole new world. (search YouTube for “You Gotta Howl” to watch)
Continue reading Social Media Money System Review.
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Apr 27 2009
Software Review: Hummingbird for Twitter
At a growth rate of 40% per month, Twitter has arrived as a major player on the social media scene. Companies like Dell and Woot.com are using it to help sell $millions leveraging thousands of customers tuned into their “tweets”.
More business oriented than Facebook, Twitter provides a way to build a following, nurture relationships with those followers, and potentially land new customers. One of the more prolific Twitter users, Guy Kawasaki of All-Top fame, has called Twitter.com “a weapon”, and for good reason. Used correctly, it can be the most powerful tool in your marketing arsenal.
To learn how to build a large targeted following fast, see: MoneyInSocialMedia.com, my new blog dedicated to anwwering that question: Is there money in social media? I hope to answer that most clearly in the affirmative.
Mar 10 2009
Social Media: Now More Popular Than Email!
Nielsen Online recently released a report showing that Social Media is now more popular than email. Check these amazing stats on Social Media:
- Coveted 18 to 34 age group spends 4.3 x amount of time on Social Media as TV, newspapers and other media COMBINED
- Folks ARE still reading but reading blogs rather than books – 13 Million active blogs and more than 5B readers
- Out of $50B TV ads last year – 8% now moved to Youtube and net video will get MUCH higher
- Facebook adds 240K users per Day! That’s a mid sized city – per day!
- Facebook has 140 M active users – almost doubled in last 12 months, much faster than Google added members
- Time spent on Facebook increased by 566% from December 2007 to December 2008, compared to around 18% for the web overall.
- And in the UK, Facebook is used by a staggering 47% of the online population!
More Popular Than Email!
Nielsen Online recently issued a report that showed that two-thirds of the world’s internet population visited social networking or blogging sites, and that these sites accounted for 10% of total internet time. In fact, social media has become more popular than email! According to the data that Nielsen analyzed, the popularity of social media is only going to increase during the coming years. See the stats above for evidence of that.
Facebook Grows While MySpace Drops
On Nielsen’s figures, its global audience of 108.3m users each month is equivalent to 30% of the world’s web users. That reach grew 168% through 2008 alone, while arch-rival MySpace saw its global audience drop by 3% to 81 million monthly users.
Nielsen credits Facebook’s growth to simple design, broad appeal, better privacy controls and more inventive features than its rivals. But crucially, despite its popularity, Facebook’s focus on communication over entertainment makes it a less comfortable sell for advertising – even though its fastest growing userbase has been the older, more valuable 35-49 age group.
As Nielsen Online CEO John Burbank said “Social networking has become a fundamental part of the global online experience. While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”
People are already spending more time and becoming increasingly engaged with social networking sites – across the globe, time spent on social media sites accounts for one in every eleven online minutes. Furthermore, the audience is starting to shift – although social networking and online communities are typically thought of as something for young people, as their popularity grows and they become more mainstream, their audience becomes older and demographically broader.
Dive into the Twitter and Facebook Stream
So, if your company is not involved in social media yet, what are you waiting for? It is no longer just for college kids swapping party stories or just a trendy option that might drive some sales, it is an essential part of doing business.
And while you are here, follow me on Twitter. Don’t yet have a Twitter account? Get one now and claim all the names you need for your business too. (each account will need its own email address)
Know you need this but don’t have time? Let the Social Media experts at Kaizen Marketing help set up and manage an effective presence for you. If social media is now more popular than email, don’t get left behind on this massive wave of a new form of communication.
And, for the very latest news from Facebook on the new interface and page structure, see these:
Facebook offers a “tour” of the new Homepage here.
Check out the new Facebook Pages design in a PDF they offer here.
Feb 28 2009
Social Media and Twitter Power
These rough notes are from an excellent webinar by Perry Belcher. The growth and potential of social media is staggering. Check these stats and some expert advise on using Twitter and Facebook. If you have not yet joined Twitter, by all means do so and follow me at http://twitter.com/waynemarshall
18 to 34 age group spend 4.3 x time on Social media as TV, newspapers and other media combined!
Facebook adds 240K users per Day! PER DAY!
FB has 140 M active users
almost doubled in last 12 months – grew much faster than Google in adding users.
out of $50B TV ads – 8% now moved to Youtube and internet video – soon it will be much higher
folks are still reading but they are reading blogs – 13 Million active blogs and more than 5B readers
Dont try to be “professional” – not company to person but person to person
spend 30 minutes a day – have fun
Social Media like party be cool – make friends
blog like house and should be 80% about you and 20% about what you do – get to the back porch – this is where you sell stuff – folks will come to you.
follow every follower that are following folks you like
many will follow you back
find your twitter style
tweet at your leisure – should be fun.
compliment them
confirm their suspicions – news
support their dreams
ally their fears – tell them its ok
throw stones at enemies – (Delta Airlines)
give resources
be funny or borrow funny – youtube video
ask questions – even when you answer
answer your @’s dont be a twitter snob
Follow @perrybelcher for more of this great stuff and check his followers – 59,000! Not sure how he can possibly keep up with 59k folks to follow but there you go. I know he made a bundle recently with just one little twitter post about a certain big product launch. And if you have 1000’s of folks listening to what you have to say, that is powerful.
I am certainly encouraged by this to keep working social media in the right way – not being one of the too quick to sell jerks he talks about – but someone who gives real value in my work and folks will listen and eventually, buy my stuff, as Frank Kern likes to say.
