Tag Archive 'SEO'

Apr 25 2010

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Wayne

4 Steps To A Front Page Google Ranking

Filed under LSI,SEO

The front page of Google, the top 10 sites showing (sometimes out of Millions) on Google search results page, is perhaps the most valuable bit of online “real estate”. Below are the basic elements required for getting your chosen keyword term to rank in the top 10.  An easy to rank term with few competing sites (usually few searches too but not always) may require very little effort. The more competitive the term, the more work will be required on all levels.

These are all considered “white hat” and long term practices not likely to get the famous “Google slap” as will so many flavor-of-the-month “black hat”, spammy techniques. Taking time for good keyword research is key to know what terms are getting searched and not overly competitive. Having the keyword in your domain name does not hurt, but is not necessary. If you can, save the file name to include the keyword. On most blog sites like Word Press, that means changing the “permlalink” to include the post title, which will have the keyword.

Step 1 – Write Quality, Themed Content

Quality content is keyword focused, not only on primary keyword but themed or related keywords as well. Use software tool such as webcontentstudio.com to help write good themed content. A 500-700 word article is ideal, with primary keyword in title, meta tags, body copy and related keywords throughout. An occurrence of a related keyword every 5-10 words seems to be most effective. Can outsource this to trained writers (we got em for $100 per article)

Step 2 – Pinging and Social Bookmarking

Most blog software like Word Press will automatically ping your post when you publish but if not use pingomatic.com.  Immediately, also use socialmarker.com or similar (or outsourcers) to bookmark your article using the top social bookmarking sites such as StumbleUpon, Digg, Delicious, Propeller and others. This should take you 15-20 minutes using the socialmarker tool, or you can outsource it. There is some controversy over whether these links are “followed” and counted by Google, but I have seen first hand my rankings improve with this step alone. Just do it!

Step 3 – Article Marketing

Can simply post copies of exact same article to the scores of article directory sites,  including the mammoth ezinearticles.com, with a link to your page in the resource box.  The incoming links will be valuable but if exactly same content, both pages will not be ranked. Better yet, have the article rewritten to be unique (change by at least 50%) while preserving the themed content in step 1. For just $70 per article, Kaizen Marketing will do a high quality rewrite of your content and submit (via outsourers) to 100 article directory sites for good backlinks AND possibly multiple rankings – front page results for more than one site.

Step 4 – Other Authority Backlinks

In addition to article sites, you should get as many high authority Web 2.0 sites to link to you as possible, including sites like Youtube, Facebook, WordPress, PRlog, eHow, Blogspot and others where you can create and save content, including links. Also, many forum type sites allow user profile pages with links that are followed by Google. Do this yourself or outsource to someone well trained in these methods (Kaizen Marketing of course!) For just $100, we will build 30 high quality links to your specific keyword focused page. For the current top web properties to get links FROM, download the free rank decoding engine. While the sites are not the highest authority, I have seen improvements using this handy link network service: Textlinks.com – the free trial gives you 25 links you can keep.

A front page google ranking is not hard for some terms just using a well optimized page, with quality themed content. For most worth having, you will also need to include a link building campaign, using the keyword in your anchor text links. Kaizen Marketing can help you get there. Contact us for a free site evaluation and specific suggestions to increase your success, and get more targeted traffic to your web site.

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Nov 12 2009

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Wayne

Is Caffiene Good For You?

Filed under Google Algorithm,SEO

Google’s new algorithm, code named Caffiene is being rolled out starting today and will come in stages,  data center after data center.

On the developer sandbox testing page, is now this message:

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

Most sites WILL see some fluctuation in the rankings and for some this will be good news and for others, not so good. Don’t be surprised to see your sites’ Google positions go either way. And even if your rankings go down, there’s no need to panic. Just keep on doing good SEO, stick to the best practices as taught here and on high-profile SEO sites such as searchenginejournal.com, searchcowboys.com, searchengineland.com and many others. Bottom line: post good content, keyword focused but not overdone, using related terms, build high quality backlinks – these are still all solid foundations. The grey hat tricks may come and go but basic search principles will endure such changes. Provide what searchers are looking for and optimize your site to get in front of that traffic.

I have heard from Google expert and guru Colin McDougall that the “conversation domination” model, where folks get multiple listings on the front page of Google from related sites, will NOT be as easy to achieve. And video, news and product search may be more prominent in the results, making it all the more important to make it into the top 3 listings to be seen.

I suggest you monitor your sites with a tool called Rank Tracker. You can get a free copy of  Rank Tracker and keep an eye on your rankings fluctuations.

Stay tuned and keep doing your SEO work. The SEO Success Plan is still the best bang for your SEO buck anywhere. We guarantee front page results for 10 of your keywords or we keep working for free until we get you there.

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Jun 10 2009

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Wayne

Front Page Google Rankings in Hours!

Filed under LSI,SEO

Kaizen Marketing has done it again! Top 10 Google rankings in a matter of hours for our client Bizlightenment.com blog for the following terms:

Working with the writers at Bizlightenment, we provided keyword reports showing the best keywords for their featured company profile and a related keywords report to weave into the article (using our secret weapon revealing the best themed words  – see article on LSI)

Even without complicated link building and social bookmarking efforts, these optimized pages were ranking on the front page of Google within hours of being posted. As these are moderately popular keywords, traffic jumped up to the site from these words. This process works! With some additional link building efforts, these pages could be nudged into the very top positions for these terms.

Want such results for your web site? Contact Kaizen Marketing today for a free site eval and estimate to get your pages on the most valuable piece of commercial real estate today: the front page of the search engine results.

And take a look at our new all inclusive SEO service package.

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Apr 27 2009

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Wayne

Search Engine Optimization (SEO) Services

Filed under SEO,keyword research

Kaizen Marketing has teamed up with a top notch Santa Barbara company Thesearchenginepros.com to provide expert and cost effective search engine optimization services (SEO) for any online business.

SEO plans and website marketing by seo campaign management specialists in Santa Barbara, CA

Kaizen Marketing will help guide you through the process of organizing your content and submitting it into the efficient automated systems created by The Search Engine Pros. We will also help you integrate SEO into your overall online marketing strategy. Remember: traffic + conversions + relationships = sales. SEO is the traffic part of this equation and is critical. These systems employ only above board, accepted “white hat” strategies designed to endure the test of time and not stop working as other, more “black or gray hat” techniques often do.

The SEO Success Plan is still the best bang for your SEO buck anywhere. We guarantee front page results for your keywords or we keep working for free until we get you there.

If you are not claiming this new form of “commercial real estate” for your business, you competition is, and you are missing out on a powerful revenue stream. Pay per click may be faster, but organic search is more long lasting and cost effective in the long run. And according to research, is the most relevant search result.

Most Relevant Search Result
(Determined by % of Search Engine Users)

Property

Organic

Paid

Google

72.3%

27.7%

Yahoo

60.8%

39.2%

Source: iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research

Do not delay. Call 805-403-1128 to get started now or email wayne (at) kaizen-marketing.com

SEO plans and website marketing by seo campaign management specialists in Santa Barbara, CA

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Jan 13 2009

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Wayne

The Power of the Press Release

Filed under Web Traffic

The search engines are constantly trying to delivery current and relevant news to the searcher. Therefore online press release pages are often given a boost and are sometimes easier to rank than regular site or blog pages.

Case in point: I have been trying to get Best Performance Systems to rank for keywords like Workplace Ergonomics for some time now without much success. But recently I helped to craft a news worthy article, with quotes from the expert and well optimized for the keyword “workplace ergonomics”.

I used a free service called PRlog.com and submitted this release using all the same strategies I use for any other page: balanced content, keyword at beginning and end and related terms throughout. The very next day, this post was on page 2 of Google and with just a little boost from some social bookmarking sites, this competitive term is now on page 1, currently #7, out of 270,000 websites. Not bad!

See the search results here.

Another key advantage to press releases is that they can be syndicated by other press and news sites that may have more authority in the eyes of Google than the original PR site. This happened recently with a press release on Truck Wash Wastewater

The original release dropped off the rankings for this term, but a water news site picked it up and is now at #5 for this article, which links to the clients website.

See results here.

If used correctly, press release services, even the free ones, can get high rankings and help you get the word out about your product or service.

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