Kaizen Internet Marketing Santa Barbara

Google’s new algorithm, code named Caffiene is being rolled out starting today and will come in stages,  data center after data center.

On the developer sandbox testing page, is now this message:

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

Most sites WILL see some fluctuation in the rankings and for some this will be good news and for others, not so good. Don’t be surprised to see your sites’ Google positions go either way. And even if your rankings go down, there’s no need to panic. Just keep on doing good SEO, stick to the best practices as taught here and on high-profile SEO sites such as searchenginejournal.com, searchcowboys.com, searchengineland.com and many others. Bottom line: post good content, keyword focused but not overdone, using related terms, build high quality backlinks – these are still all solid foundations. The grey hat tricks may come and go but basic search principles will endure such changes. Provide what searchers are looking for and optimize your site to get in front of that traffic.

I have heard from Google expert and guru Colin McDougall that the “conversation domination” model, where folks get multiple listings on the front page of Google from related sites, will NOT be as easy to achieve. And video, news and product search may be more prominent in the results, making it all the more important to make it into the top 3 listings to be seen.

I suggest you monitor your sites with a tool called Rank Tracker. You can get a free copy of  Rank Tracker and keep an eye on your rankings fluctuations.

Stay tuned and keep doing your SEO work. The SEO Success Plan is still the best bang for your SEO buck anywhere. We guarantee front page results for 10 of your keywords or we keep working for free until we get you there.

Tags: front page listings, google caffiene, rank tracker, SEO, seo success

Kaizen Marketing has done it again! Top 10 Google rankings in a matter of hours for our client Bizlightenment.com blog for the following terms:

• Household Money Saving Tips
• Employee Reward Program
• Positive Thinking Success
• Organic Flower Delivery

Working with the writers at Bizlightenment, we provided keyword reports showing the best keywords for their featured company profile and a related keywords report to weave into the article (using our secret weapon revealing the best themed words  – see article on LSI)

Even without complicated link building and social bookmarking efforts, these optimized pages were ranking on the front page of Google within hours of being posted. As these are moderately popular keywords, traffic jumped up to the site from these words. This process works! With some additional link building efforts, these pages could be nudged into the very top positions for these terms.

Want such results for your web site? Contact Kaizen Marketing today for a free site eval and estimate to get your pages on the most valuable piece of commercial real estate today: the front page of the search engine results.

And take a look at our new all inclusive SEO service package.

Tags: Google Rankings, Santa Barbara SEO, search engine optimization, SEO

Kaizen Marketing has teamed up with a top notch Santa Barbara company Thesearchenginepros.com to provide expert and cost effective search engine optimization services (SEO) for any online business.

Kaizen Marketing will help guide you through the process of organizing your content and submitting it into the efficient automated systems created by The Search Engine Pros. We will also help you integrate SEO into your overall online marketing strategy. Remember: traffic + conversions + relationships = sales. SEO is the traffic part of this equation and is critical. These systems employ only above board, accepted “white hat” strategies designed to endure the test of time and not stop working as other, more “black or gray hat” techniques often do.

The SEO Success Plan is still the best bang for your SEO buck anywhere. We guarantee front page results for your keywords or we keep working for free until we get you there.

If you are not claiming this new form of “commercial real estate” for your business, you competition is, and you are missing out on a powerful revenue stream. Pay per click may be faster, but organic search is more long lasting and cost effective in the long run. And according to research, is the most relevant search result.

Do not delay. Call 805-403-1128 to get started now or email wayne (at) kaizen-marketing.com

Tags: keyword research, Santa Barbara SEO, search engine optimization, SEO, seo success plan

The search engines are constantly trying to delivery current and relevant news to the searcher. Therefore online press release pages are often given a boost and are sometimes easier to rank than regular site or blog pages.

Case in point: I have been trying to get Best Performance Systems to rank for keywords like Workplace Ergonomics for some time now without much success. But recently I helped to craft a news worthy article, with quotes from the expert and well optimized for the keyword “workplace ergonomics”.

I used a free service called PRlog.com and submitted this release using all the same strategies I use for any other page: balanced content, keyword at beginning and end and related terms throughout. The very next day, this post was on page 2 of Google and with just a little boost from some social bookmarking sites, this competitive term is now on page 1, currently #7, out of 270,000 websites. Not bad!

See the search results here.

Another key advantage to press releases is that they can be syndicated by other press and news sites that may have more authority in the eyes of Google than the original PR site. This happened recently with a press release on Truck Wash Wastewater

The original release dropped off the rankings for this term, but a water news site picked it up and is now at #5 for this article, which links to the clients website.

See results here.

If used correctly, press release services, even the free ones, can get high rankings and help you get the word out about your product or service.

Tags: press releases, search rankings, SEO

Get more of your web pages spidered, indexed and increase your search engine positioning by doing this one simple thing.

While on the phone with Jerry West of Web Marketing Now, he told me that, “Having a robots.txt file in the root directory of your web site greatly increases a it’s spiderability.” According to his tests, “Significantly more pages get spidered, especially when the pages are two or three levels deep.” Hmmm, I wonder if search engine positioning goes up as well?

I’ve never used robots txt files on any of my sites, so I started asking around some of my SEO friends and turns out most of them use the same software to make their Robots file. The one they recommend the most is the professional version of Robot Manager.

What’s cool about this package, is that it not only generates foolproof Robots txt files, it tracks all the spidering activity that goes on at your site. You’ll know exactly which spider came, and when, and what it got. You can also use it to exclude malicious bots from your site, so it’s not busy serving some evil bot when the good Google bots are trying to get at your pages.

After some of my friends and I ran our own tests on larger sites (being a mininet fan I don’t have many large sites . I found an average of 11% more pages got indexed and on the SERPS (search engine results pages) my positioning went up an average of three places. The only change I made to the site was to add the Robots txt file to the root directory of my server (the same place the index page is stored).

According to Jerry’s private newsletter, my results are actually a little low. He’s been getting much bigger numbers. He’s been getting over 20% more pages spidered than before. But I expect that its due to his sites being quite a bit larger than mine.

So the proof is in the pudding as they say. And it’s hard to disagree with success. Point being, get a robots.txt file on your site. Either make it yourself or go buy software to do it for you. Your search engine positioning and the amount of pages you get spidered depends on it.

by Michael Campbell

Author of….

Revenge of the Mininet… Advanced search engine linking strategies and diagrams for increased revenue.

Clickin’ it Rich… The complete work from home business training system for new affiliates.

Nothing but ‘Net… Simple internet marketing strategy that made $750,000 in less than a year.

Internet Marketing Secrets Newsletter… Learn how to harness the money making power of multiple internet revenue streams like search engines, affiliate programs, paid advertising, opt-in email, newsletters, ebooks and lot more in internet marketing secrets. Subscribe now and get a free lifetime membership.

Tags: robots.txt, search engines, SEO, spiders