The inspiration for the name of this business, Kaizen is a concept introduced to the Japanese by American Edward Deming, perhaps responsible for their long run of automotive success. Why? Because they focused on small incremental changes over time. Literally, Kaizen is two characters: 1) Change and 2) For the better.

Making a series of small changes, consistently over time, is the one, sure-fire, guaranteed way to insure your business success.

A new idea, a small change to your website, a minor tweak to your ad campaign, or a larger shift in strategy. With accurate testing and tracking, you know exactly what works and, between 2 options, what works BETTER.

Always try to beat your own control for the best ad, the best web page option, the best subject line in an email. Forget about what you LIKE or THINK is better. Tracking tells you what actually IS better, in terms of results.

Kaizen – The Art and Science of Continuous Improvement.

Unlike traditional guesswork advertising, modern internet advertising is both an art and a science, hence our Kaizen tagline – The Art and Science of Continuous Improvement.

Check out this new short video video from my teacher and the smartest business strategist I know, Paul Lemberg. All about making “kaizen” tweaks to your business.

Small Changes = Big Profits >>

Check this on the concept of Kaizen – from Wikipedia

Kaizen (Japanese for “improvement” or “change for the better”) refers to a philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, supporting business processes, and management. It has been applied in healthcare, government, banking, and many other industries. When used in the business sense and applied to the workplace, kaizen refers to activities that continually improve all functions, and involves all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain.^[1] By improving standardized activities and processes, kaizen aims to eliminate waste (see lean manufacturing). Kaizen was first implemented in several Japanese businesses after the Second World War, influenced in part by American business and quality management teachers who visited the country.