Kaizen Internet Marketing Santa Barbara » high conversions http://www.kaizen-marketing.com The Art and Science of Continuous Improvement Wed, 18 Aug 2010 00:20:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How To Target Gmail with Adwords http://www.kaizen-marketing.com/175/how-to-target-gmail-with-adwords/ http://www.kaizen-marketing.com/175/how-to-target-gmail-with-adwords/#comments Thu, 14 Jan 2010 20:43:25 +0000 Wayne http://www.kaizen-marketing.com/?p=175 This from a media specialist at Google: on how to target gmail with your adwords account. Talk about “entering the conversation already going on in your prospects mind”! Imagine, someone gets an email about losing weight and your weight loss ad shows up on the right side. Or someone asks about the best vacation rental [...]


]]> This from a media specialist at Google: on how to target gmail with your adwords account. Talk about “entering the conversation already going on in your prospects mind”!

Imagine, someone gets an email about losing weight and your weight loss ad shows up on the right side. Or someone asks about the best vacation rental in La Jolla, CA and bang, your ad shows up right along side the email.

The volume is low on these compared to other forms of site exposure BUT the relevance is high and the conversions have been huge in some testing. May take some creative choice of keywords but potential is great.

Check it out and let me know if you plan to include as part of your adwords strategy. (We can help.)

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