<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Kaizen Internet Marketing Santa Barbara &#187; glow by lynda gratton</title>
	<atom:link href="http://www.kaizen-marketing.com/tag/glow-by-lynda-gratton/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kaizen-marketing.com</link>
	<description>The Art and Science of Continuous Improvement</description>
	<lastBuildDate>Tue, 06 Jul 2010 05:55:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<script type="text/javascript">

if (typeof Meebo == 'undefined') {

Meebo=function(){(Meebo._=Meebo._||[]).push(arguments)};
(function(q){

	var args = arguments;
	if (!document.body) { return setTimeout(function(){ args.callee.apply(this, args) }, 100); }
	var d=document, b=d.body, m=b.insertBefore(d.createElement('div'), b.firstChild); s=d.createElement('script');
	m.id='meebo'; m.style.display='none'; m.innerHTML='<iframe id="meebo-iframe"></iframe>';
	s.src='http'+(q.https?'s':'')+'://'+(q.stage?'stage-':'')+'cim.meebo.com/cim/cim.php?network='+q.network;
	b.insertBefore(s, b.firstChild);

})({network:'kaizenmarketing_ve02ki'});	}</script>	<item>
		<title>GLOW, by Lynda Gratton: Our Best Viral Movie Yet!</title>
		<link>http://www.kaizen-marketing.com/43/glow-by-lynda-gratton-our-best-viral-movie-yet/</link>
		<comments>http://www.kaizen-marketing.com/43/glow-by-lynda-gratton-our-best-viral-movie-yet/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:32:12 +0000</pubDate>
		<dc:creator>Wayne</dc:creator>
				<category><![CDATA[Main Content]]></category>
		<category><![CDATA[flash movie]]></category>
		<category><![CDATA[glow by lynda gratton]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[viral movie]]></category>

		<guid isPermaLink="false">http://www.kaizen-marketing.com/?p=43</guid>
		<description><![CDATA[Our most recent movie may be the best one yet: great photos, music and is short and sweet, with a positive message that so many want to hear in these days of doom and gloom. This one is based on Lynda Gratton&#8217;s book GLOW. It may be the best 2 minutes you spend today. Turn [...]]]></description>
			<content:encoded><![CDATA[<p>Our most recent movie may be the best one yet: great photos, music and is short and sweet, with a positive message that so many want to hear in these days of doom and gloom. This one is based on Lynda Gratton&#8217;s book GLOW. It may be the best 2 minutes you spend today. Turn up your speakers, hit the full screen button, relax for 2 minutes and &#8230; enjoy!</p>
<p><embed src="http://www.bkconnection.com/glowing/glow.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" allowFullScreen="true" type="application/x-shockwave-flash" width="600" height="470"></embed></p>
<p>And if you like it (and I hope you do), please pass it on to your list using the share button on the movie. This also demonstrates the ability to embed the movies in any other web page, getting even more exposure. And the free gift for this is a great short chapter of her book and an opportunity to buy it at a 20% discount. Check it out!</p>
<p>And contact Kaizen Marketing to discuss a viral movie of your own. These can work wonders and start at just $500.</p>
<div id="facebook_like"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.kaizen-marketing.com%2F43%2Fglow-by-lynda-gratton-our-best-viral-movie-yet%2F&amp;layout=standard&amp;show-faces=true&amp;width=450&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:auto;"></iframe></div>]]></content:encoded>
			<wfw:commentRss>http://www.kaizen-marketing.com/43/glow-by-lynda-gratton-our-best-viral-movie-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Movies A Great Way To Expand Reach and Build a List</title>
		<link>http://www.kaizen-marketing.com/42/viral-movies-a-great-way-to-expand-reach-and-build-a-list/</link>
		<comments>http://www.kaizen-marketing.com/42/viral-movies-a-great-way-to-expand-reach-and-build-a-list/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:24:29 +0000</pubDate>
		<dc:creator>Wayne</dc:creator>
				<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[flash movies]]></category>
		<category><![CDATA[glow by lynda gratton]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[more than money]]></category>
		<category><![CDATA[the five secrets]]></category>
		<category><![CDATA[viral movies]]></category>

		<guid isPermaLink="false">http://www.kaizen-marketing.com/?p=42</guid>
		<description><![CDATA[Imagine your own viral movie that folks love so much they pass it from person to person, building a large list quickly and selling your books or products
That is exactly what we have done with The Five Secrets and we can do for you for a surprisingly affordable price. Within 2 months of release, the [...]]]></description>
			<content:encoded><![CDATA[<h3>Imagine your own viral movie that folks love so much they pass it from person to person, building a large list quickly and selling your books or products</h3>
<p>That is exactly what we have done with The Five Secrets and we can do for you for a surprisingly affordable price. Within 2 months of release, the Five Secrets movie was seen over 400,000 times, built a list of over 5,000, collected almost 400 blog comments and sold hundreds of books, all from the power of viral marketing and word of mouth. To this day, about 300 folks per day see this video, months after any direct marketing efforts. At the peak, the page was seen 10,000 times per day. Here is the movie:</p>
<p><a href="http://www.bkconnection.com/thefivesecrets/">http://www.bkconnection.com/thefivesecrets/</a></p>
<p>Our most recent movie may be the best one yet: great photos, music and is short and sweet, with a positive message that so many want to hear in these days of doom and gloom. This one is based on Lynda Gratton&#8217;s book GLOW. And if you also like it and are inspired by it, please pass it on to your list using the share button on the movie. This also demonstrates the ability to embed the movies in any other web page, getting even more exposure. And the free gift for this is a great short chapter of her book you will enjoy.  Turn up your speakers, hit the full screen button, relax and &#8230; enjoy!</p>
<p><embed src="http://www.bkconnection.com/glowing/glow.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" allowFullScreen="true" type="application/x-shockwave-flash" width="600" height="470"></embed></p>
<p>Another form of this movie is taking an existing short video and putting it in a Flash &#8220;wrapper&#8221; complete with the same viral ready buttons and ending with the integrated opt-in list building form. This we did for the Mark Albion book: More Than Money. Mark had Free Range Studios produce the original video which had a run on his site and on YouTube. Our viral wrapper gave it another life and helped extend the reach and build the email list for the publisher Berrett-Koelher. Here&#8217;s the movie:</p>
<p><a href="http://www.bkconnection.com/goodlife/">http://www.bkconnection.com/goodlife/</a></p>
<p>These movies are typically produced by larger companies for $5-10K. Kaizen Marketing can produce them for you starting at $500 for the existing video version. Contact us for an estimate and to discuss your project today.</p>
<div id="facebook_like"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.kaizen-marketing.com%2F42%2Fviral-movies-a-great-way-to-expand-reach-and-build-a-list%2F&amp;layout=standard&amp;show-faces=true&amp;width=450&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:auto;"></iframe></div>]]></content:encoded>
			<wfw:commentRss>http://www.kaizen-marketing.com/42/viral-movies-a-great-way-to-expand-reach-and-build-a-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
