http://www.kaizen-marketing.com The Art and Science of Continuous Improvement Wed, 25 Jan 2012 20:52:10 +0000 http://backend.userland.com/rss092 en Kaizen Marketing is pleased to announce the launch of our newest website: Inner Life Explorations. Site owner Tamra Rutherford was a joy to work with and together with a dynamic team, created both a beautiful and fully functional website. Visit this site >> Key elements for ANY effective site: Video on front page – video ...


]]> http://www.kaizen-marketing.com/inner-life-explorations-site-launched/ Google bomb dropped last week: The most radical shake up in search in the history of Google? For SEO pros, this throws a serious monkey wrench into the works, as we generally like to get our clients keywords into the top 10 search results. But now what if there are NO universal top 10 search ...


]]> http://www.kaizen-marketing.com/google-bomb-dropped/ Power of Your Past movie just produced from the original Flash Version, prepped for viral sharing on YouTube and other video channels. A recent reaction forwarded to me by the author John Schuster: “Who are the media folks who put your movie together?  It is so well-done!  WOW!” I tend to agree Music by the ...


]]> http://www.kaizen-marketing.com/powerofyourpast/ Clearly, YouTube has become much more than a video sharing service. It’s the #2 search engine in the world with over 2 billion video views happening PER DAY. And, it’s also a social community that allows you to build a strong network of fans promoting you across the Internet.  YouTube is here to stay and ...


]]> http://www.kaizen-marketing.com/youtube-video-optimization/ FBML was Facebooks crude answer to HTML and was always a bit of a pain to work with. Could not use standard JavaScript or PHP codes to do the basic things most websites do easily – like serve up a different image once users become fans – a neat trick that required a weird CSS ...


]]> http://www.kaizen-marketing.com/welcome-iframes-facebook/ Kaizen: Change For the Better The inspiration for the name of this business, Kaizen is a concept introduced to the Japanese by American Edward Deming, perhaps responsible for their long run of automotive success. Why? Because they focused on small incremental changes over time. Literally, Kaizen is two characters: 1) Change and 2) For the ...


]]> http://www.kaizen-marketing.com/kaizen/ The front page of Google, the top 10 sites showing (sometimes out of Millions) on Google search results page, is perhaps the most valuable bit of online “real estate”. Below are the basic elements required for getting your chosen keyword term to rank in the top 10.  An easy to rank term with few competing ...


]]> http://www.kaizen-marketing.com/front-page-google-ranking/ Dynamic keyword insertion, also known as DKI, allows you to specify if you would like the search query to be shown in the ad text for keywords that match your ads. For example, if someone is searching for Blue Widgets, the ad will show in bold in the ad title the word, Blue Widgets. Because ...


]]> http://www.kaizen-marketing.com/dynamic-keyword-insertion-tips/ More and more, popular icons for the top social media sites are showing up under such standards as the search site box. And Facebook widgets are ever more common that allow you to become a fan of a brand or business directly from your website. Suddenly, everyone is talking about social marketing. Is it a ...


]]> http://www.kaizen-marketing.com/social-media-important/ Bob Serling explains well why most online traffic sources are unreliable at best: you have no way of knowing whether they are tire kickers (most of them) or buyers. Another mistake many businesses make it treating everyone on their list the same. A buyer is exponentially more valuable than a looker and Bob offers an ...


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