Archive for April, 2009

Apr 27 2009

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Wayne

Search Engine Optimization (SEO) Services

Filed under SEO,keyword research

Kaizen Marketing has teamed up with a top notch Santa Barbara company Thesearchenginepros.com to provide expert and cost effective search engine optimization services (SEO) for any online business.

SEO plans and website marketing by seo campaign management specialists in Santa Barbara, CA

Kaizen Marketing will help guide you through the process of organizing your content and submitting it into the efficient automated systems created by The Search Engine Pros. We will also help you integrate SEO into your overall online marketing strategy. Remember: traffic + conversions + relationships = sales. SEO is the traffic part of this equation and is critical. These systems employ only above board, accepted “white hat” strategies designed to endure the test of time and not stop working as other, more “black or gray hat” techniques often do.

The SEO Success Plan is still the best bang for your SEO buck anywhere. We guarantee front page results for your keywords or we keep working for free until we get you there.

If you are not claiming this new form of “commercial real estate” for your business, you competition is, and you are missing out on a powerful revenue stream. Pay per click may be faster, but organic search is more long lasting and cost effective in the long run. And according to research, is the most relevant search result.

Most Relevant Search Result
(Determined by % of Search Engine Users)

Property

Organic

Paid

Google

72.3%

27.7%

Yahoo

60.8%

39.2%

Source: iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research

Do not delay. Call 805-403-1128 to get started now or email wayne (at) kaizen-marketing.com

SEO plans and website marketing by seo campaign management specialists in Santa Barbara, CA

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Apr 27 2009

Profile Image of Wayne
Wayne

Software Review: Hummingbird for Twitter

Filed under social media

At a growth rate of 40% per month, Twitter has arrived as a major player on the social media scene. Companies like Dell and Woot.com are using it to help sell $millions leveraging thousands of customers tuned into their “tweets”.

More business oriented than Facebook, Twitter provides a way to build a following, nurture relationships with those followers, and potentially land new customers. One of the more prolific Twitter users, Guy Kawasaki of All-Top fame, has called Twitter.com “a weapon”, and for good reason. Used correctly, it can be the most powerful tool in your marketing arsenal.

To learn how to build a large targeted following fast, see: MoneyInSocialMedia.com, my new blog dedicated to anwwering that question: Is there money in social media? I hope to answer that most clearly in the affirmative.

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Apr 02 2009

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Wayne

GLOW, by Lynda Gratton: Our Best Viral Movie Yet!

Filed under Main Content

Our most recent movie may be the best one yet: great photos, music and is short and sweet, with a positive message that so many want to hear in these days of doom and gloom. This one is based on Lynda Gratton’s book GLOW. It may be the best 2 minutes you spend today. Turn up your speakers, hit the full screen button, relax for 2 minutes and … enjoy!

And if you like it (and I hope you do), please pass it on to your list using the share button on the movie. This also demonstrates the ability to embed the movies in any other web page, getting even more exposure. And the free gift for this is a great short chapter of her book and an opportunity to buy it at a 20% discount. Check it out!

And contact Kaizen Marketing to discuss a viral movie of your own. These can work wonders and start at just $500.

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Apr 02 2009

Profile Image of Wayne
Wayne

Viral Movies A Great Way To Expand Reach and Build a List

Filed under viral marketing

Imagine your own viral movie that folks love so much they pass it from person to person, building a large list quickly and selling your books or products

That is exactly what we have done with The Five Secrets and we can do for you for a surprisingly affordable price. Within 2 months of release, the Five Secrets movie was seen over 400,000 times, built a list of over 5,000, collected almost 400 blog comments and sold hundreds of books, all from the power of viral marketing and word of mouth. To this day, about 300 folks per day see this video, months after any direct marketing efforts. At the peak, the page was seen 10,000 times per day. Here is the movie:

http://www.bkconnection.com/thefivesecrets/

Our most recent movie may be the best one yet: great photos, music and is short and sweet, with a positive message that so many want to hear in these days of doom and gloom. This one is based on Lynda Gratton’s book GLOW. And if you also like it and are inspired by it, please pass it on to your list using the share button on the movie. This also demonstrates the ability to embed the movies in any other web page, getting even more exposure. And the free gift for this is a great short chapter of her book you will enjoy. Turn up your speakers, hit the full screen button, relax and … enjoy!

Another form of this movie is taking an existing short video and putting it in a Flash “wrapper” complete with the same viral ready buttons and ending with the integrated opt-in list building form. This we did for the Mark Albion book: More Than Money. Mark had Free Range Studios produce the original video which had a run on his site and on YouTube. Our viral wrapper gave it another life and helped extend the reach and build the email list for the publisher Berrett-Koelher. Here’s the movie:

http://www.bkconnection.com/goodlife/

These movies are typically produced by larger companies for $5-10K. Kaizen Marketing can produce them for you starting at $500 for the existing video version. Contact us for an estimate and to discuss your project today.

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