Making a series of small changes, consistently over time, is the one, sure-fire, guaranteed way to insure your business success.

A new idea, a small change to your website, a minor tweak to your ad campaign, or a larger shift in strategy. With accurate testing and tracking, you know exactly what works and, between 2 options, what works BETTER.

Always try to beat your own control for the best ad, the best web page option, the best subject line in an email. Forget about what you LIKE or THINK is better. Tracking tells you what actually IS better, in terms of results.

Unlike traditional guesswork advertising, modern internet advertising is both an art and a science, hence our Kaizen tagline – The Art and Science of Continuous Improvement.

Check out this new short video video from my teacher and the smartest business strategist I know, Paul Lemberg. All about making “kaizen” tweaks to your business.

Small Changes = Big Profits >>

Also, check this on the concept of Kaizen – from Wikipedia

Kaizen (Japanese for “improvement” or “change for the better”) refers to a philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, supporting business processes, and management. It has been applied in healthcare, government, banking, and many other industries. When used in the business sense and applied to the workplace, kaizen refers to activities that continually improve all functions, and involves all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain.^[1] By improving standardized activities and processes, kaizen aims to eliminate waste (see lean manufacturing). Kaizen was first implemented in several Japanese businesses after the Second World War, influenced in part by American business and quality management teachers who visited the country. It has since spread throughout the world.^[2]

And if you like it (and I hope you do), please pass it on to your list using the share button on the movie. This also demonstrates the ability to embed the movies in any other web page, getting even more exposure. And the free gift for this is a great short chapter of her book and an opportunity to buy it at a 20% discount. Check it out!

And contact Kaizen Marketing to discuss a viral movie of your own. These can work wonders and start at just $500.

Here’s the recent news from the publisher, Berrett-Koehler, my client.

Here’s a cool new way to experience Berrett-Koehler’s new book: More Than Money: Questions Every MBA Must Answer.  In collaboration with author Mark Albion, we’ve created a 3-minute animated movie telling the story of a cocky MBA graduate trying to educate a fisherman in a small village.  In the end, it’s the MBA who gets the education.  Please give it a try, and if you like it, pass it on to friends, family and colleagues.

Watch The Good Life Movie

Free Gift : At the end of the movie, obtain your free gift, the payoff chapter from the book: Where Are You Going?

Join the Conversation: What’s you dream life work? How do you want to make a difference?  Add your own dream and see what others are saying (see last page of movie).

Legendary copywriter John Carlton points out the 3 basic elements every good sales page should have. Simply this:

1) Here’s what I have for you

2) Here’s how it will help you

3) Here’s what I want you to do next

And these are answering the basic questions that the readers are asking (these from Mark Joyner)

What is he selling?

What’s in it for me?

How much does it cost?

Can I trust him?

What’s next?

Let’s break it down a bit.

Here’s what I have: Don’t be shy about this one. Let folks know exactly what you are offering and include the price. If you know your market well, and you should, then this will seem like a no brainer: “Well, of course I need that solution to my problem.”

Here’s what it will do for you. This addresses the radio station we all listen to at some level: WIIFM: What’s in it for me. You need to get to the bottom of this one and not mess around on the surface as most advertising and marketing does. What core and essential benefit is your customer wanting that you can help him or her achieve? Forget the nifty details and features, go straight to the heart of core benefits. Features can come later. Speak not as a salesman pushing anything but as a trusted advisor offering help, from your core to theirs.

Here’s what I want you to do next: This is interestingly the part that most fail to do: ask for the sale, or opt-in or whatever you want them to do next. They are often looking for a clear call to action and many sites and sales materials do not provide it. If you have done your homework and have a solution to a pressing problem, then they will be ready to take action. Ask in a clear and unapologetic tone: buy now, click here to join our list, or whatever action you want them to take.

And for example, if you are reading this and have not taken advantage of our free site evaluation offer, then go now to our contact page and enter your information. We will return a 10 page report with valuable information about what your site is doing right and what it may be doing wrong, as far as SEO goes. If you are looking for more web traffic and increased sales, then this is the first step. Get  your free report now.

If you have a high quality product that is proven to sell (information products best), contact us to discuss.