Kaizen: Change For the Better

The inspiration for the name of this business, Kaizen is a concept introduced to the Japanese by American Edward Deming, perhaps responsible for their long run of automotive success. Why? Because they focused on small incremental changes over time. Literally, Kaizen is two characters: 1) Change and 2) For the better.

Making a series of small changes, consistently over time, is the one, sure-fire, guaranteed way to insure your business success.

A new idea, a small change to your website, a minor tweak to your ad campaign, or a larger shift in strategy. With accurate testing and tracking, you know exactly what works and, between 2 options, what works BETTER.

Always try to beat your own control for the best ad, the best web page option, the best subject line in an email. Forget about what you LIKE or THINK is better. Tracking tells you what actually IS better, in terms of results.

Kaizen – The Art and Science of Continuous Improvement.

Unlike traditional guesswork advertising, modern internet advertising is both an art and a science, hence our Kaizen tagline – The Art and Science of Continuous Improvement.

Check out this new short video video from my teacher and the smartest business strategist I know, Paul Lemberg. All about making “kaizen” tweaks to your business.

Small Changes = Big Profits >>

Check this on the concept of Kaizen – from Wikipedia

Kaizen (Japanese for “improvement” or “change for the better”) refers to a philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, supporting business processes, and management. It has been applied in healthcare, government, banking, and many other industries. When used in the business sense and applied to the workplace, kaizen refers to activities that continually improve all functions, and involves all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain.^[1] By improving standardized activities and processes, kaizen aims to eliminate waste (see lean manufacturing). Kaizen was first implemented in several Japanese businesses after the Second World War, influenced in part by American business and quality management teachers who visited the country.

Tags: advertising, business success, change for the better, continuous improvement, edward deming, kaizen

As a small business owner, you may spend a lot of time and resources attracting new customers and this is important to do. However, there may be a rich vein of gold neglected in your own backyard, while you are busy prospecting elsewhere. It’s a strategy called past customer reactivation. The larger companies are catching on but most smaller companies have not yet done this.

If your business is 2 years old or older, chances are you have customers that did business with you in the past, but have not purchased from you for a while. Usually, this is not because they were unhappy with your product or service but simply because they forgot about you.

A friendly reminder, in the right format and using the right kind of language, has been shown to generate sales and instant profits, sometimes providing a huge boost in revenue.

The Customer Reactivation Method

1) Pull from your database all customers that have been inactive for 6 months or more, but not over 24 months old. These will be recent enough to remember you but inactive for long enough to respond to your letter.

2) Develop a white paper or report offering helpful advise to your target market on a subject of interest to them. This will be a free downloadable PDF that they can get just by going to your website.

3) Select an appropriate product or service to offer at a discount to your inactive customers as a token of your appreciation and to generate instant sales.

4) Craft a simple one page letter, apologize for being out of touch and offer them the free report and discounted product. If possible, use as a template a letter format proven to produce results in various markets. The letter that we use has been tested backwards and forwards and flat out works. We will write this letter for you to include your own offer using this proven template.

5) Find an inexpensive mailing house for printing and sending a one page letter, to reintroduce yourself and your service. [Note: Email campaigns are also possible and can work but is far less responsive than direct mail. The increase in sales more than makes up for the printing and postage costs - about 80 cents total per using the sources we provide you]

6) Set up a custom landing page that allows tracking of these sales through your website. Your webmaster should be able to handle this easily. In your letter, include this custom URL for easy tracking.

This Method Gets Results

Your results may vary but most companies find that at least 30% of inactive customers respond to this type of offer and sometimes response is much higher.

Here is an example campaign using a lower figure of 20%, just to be on the conservative side and using a list of 10,000 inactive customers for easy math. You can estimate your own potential revenue using this formula below:

10,000 inactive customers x .20 = 2000 sales x $150 (average sale value) = $300,000 in new revenues

Less printing and postage (est $6,400) and your overhead and you can calculate your net profit.

Plus, this does not include the additional repeat sales to these customers once you have them back buying from you, and not your competition.

Kaizen Marketing offers full consulting and management services to help you reactivate as many past customers as possible. We help with all the steps outlined above, including writing the letter for you, based on proven language used successfully in previous campaigns. Our fee structure is a small retainer plus a small % of the gross sales for our services. Such a campaign can be run once per year and may represent a significant increase in sales for that year, depending on your business.

Please contact us to schedule a meeting by phone to get started.

Looking forward to working with you soon!

Wayne Marshall
Founder, Kaizen Marketing Service

Tags: advertising mail, customers, entrepreneurship, generate sales, inactive, letter format, lost customers, past customer reactivation, previous customers, reactivation, small business, target market

Yanik has the ultimate job: he takes executives and ceos out on wild Dune Buggie adventures in Baja and such places and teaches them how to dramatically increase their sales and business and charges them $15K per such event.

Here’s a way to get the info from one of these $15K events for less than $10 (shipping and handling). This is a real no brainer and I have mine on order. A long time student and collaborator with Dan Kennedy, his sales flow and marketing methods are brilliant. Follow this link and read his sales letter to learn even if you do not buy it.

Read this from Yanik and get your own via the link below.

Q. What exactly is the deal?

A. You’re getting a special, $15k closed-door presentation entitled “Instant Leverage Points in Your Business That Bring You Surges of Cash”. It’s a presentation I did last January to 26 top-gun entrepreneurs and business leaders, who paid about $15k in membership fees and trip fees to come together in Baja, Mexico for Maverick Business Adventures.

Plus, I’ve bundled up this DVD, the MindMap I handed out, my newest book called “34 Rules for Maverick Entrepreneurs”, a 2 CD-Audio program and more – the only thing you pay for is s/h. (Just $7.95 U.S. or Canada and slightly more Int’l for a package easily worth 30x this meager amount.)

— Q. What is Maverick Business Insider?

A. As some of you know, I’ve been pretty much solely focused on my new Maverick Business Adventures® concept. It’s a combination of thrilling adventures, business sessions and giving back through charity and education to empower future entrepreneurs.

With a steep membership fee and strict qualifications there’s only a small, select group of top gun entrepreneurs who can be part of this. But there is a much larger group who can benefit from the collective wisdom here.

One part of Maverick Business Insider is the monthly newsletter with candid interviews with those Maverick members, who are self-made millionaires, and understand how to create a work/life balance, while having a positive impact on the world and their community by giving back. These are the real-life people who are quietly making fortunes on and offline and have cracked the code.

Another part of Maverick Business Insider is the collective ‘tribe’. There are events, community, call-in times and more. It’s an evolving list of benefits only for members.

—- Heard enough? Here’s where you can grab your intro package:

http://www.maverickbusinessinsider.com

Q. Why are you doing this?

A. 3 reasons really…

Reason #1: It’s an “Ethical Bribe” for you to try the new Maverick Business Insider newsletter.

Reason #2: It’s because this is a brand new resource so obviously we don’t have comments from members yet. I’m looking for your help after you’ve received the package to let me know your comments (good or bad).

Reason #3: This one might sound a bit corny but it’s true. My company’s “Big Hairy Audacious Goal” is to help ‘Maverick-tize’ 1,000,000 entrepreneurs by the year 2020 and impact 1,000,000 young entrepreneurs  Quite frankly, I’m out to change the game of how business is played.

— Q. I’ve seen this before from X, Y, & Z? What makes your material different?

A. I really don’t see anything else in the marketplace that is speaking about not just the making money aspect, but a more balanced approach of having more fun and giving back more at the same time.

http://www.maverickbusinessinsider.com

— Q. What’s the catch?

A. None really. I’m probably making this too easy – but if you decide the Maverick Business Insider membership isn’t for you – just let us know before the first month is up and you won’t be billed a penny for ongoing membership. Plus you can even keep everything from this introductory package as my gift for giving it a fair shake. That means you do not need to send anything back!

Let me repeat that – you do NOT need to send one shred of material back!

But I do expect 2 things from you -

As much as I’d like to offer this to everybody – I only want the right individuals as members in here – so there are 2 initial filters that you must meet:

- Qualification #1: You must be willing to give it a fair chance and promise to apply the material shared. If you’re a ‘know-it-all-seen-it-all’ type this isn’t for you. Or, if you already know you are going to simply ask to cancel without objectively going through the material – save all of us the headache, grief and negative energy by not even signing up.

- Qualification #2: 5% pledge to charity of your choice. To help convince my fellow Mavericks to take part in this – they wanted to see their efforts rewarded (not monetarily) but through charitable contributions.  I’m asking you to pledge giving back 5% to the charity of your choice from any additional profits you create using the information revealed as part of Maverick Business Insider. Frankly, there’s no way I can track this – it’s on the honor system. (We feature a charity we support in each issue and hope there will be a profound ripple effect from this.)

So there you go.

Hopefully all this answers a few more questions so you’ll simply say “maybe” and try the new ‘Maverick Business Insider’.

Get the whole scoop and find out about the special Fast- Mover Bonuses still remaining here:

http://www.maverickbusinessinsider.com

All the best,  Yanik Silver

P.S. The next Fast-Action bonus is go away is tonight at midnight, ET. So don’t get left on the sidelines here – come join the Maverick tribe and create more profits, passion and purpose!

Tags: cash, ethical bribe, internet marketing, Yanik Silver