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	<title>Kaizen Internet Marketing Santa Barbara &#187; Business Blogs</title>
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	<link>http://www.kaizen-marketing.com</link>
	<description>The Art and Science of Continuous Improvement</description>
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		<title>Destiny Project Latest WordPress Site</title>
		<link>http://www.kaizen-marketing.com/180/destiny-project-site/</link>
		<comments>http://www.kaizen-marketing.com/180/destiny-project-site/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 06:27:02 +0000</pubDate>
		<dc:creator>Wayne</dc:creator>
				<category><![CDATA[Business Blogs]]></category>
		<category><![CDATA[destiny project]]></category>
		<category><![CDATA[thesis theme]]></category>
		<category><![CDATA[wordpress sites]]></category>

		<guid isPermaLink="false">http://www.kaizen-marketing.com/?p=180</guid>
		<description><![CDATA[Just finishing up a new blog site for my pal Mikhaila Stettler called the Destiny Project. This is another example of a WordPress site custom designed using the powerful and flexible Thesis theme. It does not currently even look like a blog but has all the powerful Content Management System (CMS) features that my clients [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.destiny-project.com"><img style="margin: 9px;" title="destiny" src="http://www.kaizen-marketing.com/wp-content/uploads/2010/01/destiny.jpg" alt="" width="250" height="135" align="right" /></a>Just finishing up a new blog site for my pal Mikhaila Stettler called <a href="http://destiny-project.com/" target="_blank">the Destiny Project</a>. This is another example of a WordPress site custom designed using the powerful and flexible Thesis theme. It does not currently even look like a blog but has all the powerful Content Management System (CMS) features that my clients love. And Mikhaila will start adding blog articles soon. Blogs and Thesis theme especially is VERY search engine friendly out of the box so our chances of high Google rankings with this site are good.</p>
<p>No more calling your web designer (not even me) to make site changes, in WordPress you can do them yourself. And it&#8217;s quite easy. I will show you how.</p>
<p>You may be surprised at how inexpensive these powerful web sites can be. Already have a site? No worries, just add another to link to your main site and give you extra exposure. Especially if you have a static HTML type site, adding a blog site is the best thing you can do for your search rankings and online marketing efforts.</p>
<p>Please <a href="../contact-us/">contact us</a> for further information.</p>
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		<title>New Word Press Site for Doug Jack</title>
		<link>http://www.kaizen-marketing.com/103/new-word-press-site-for-doug-jack/</link>
		<comments>http://www.kaizen-marketing.com/103/new-word-press-site-for-doug-jack/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 16:40:15 +0000</pubDate>
		<dc:creator>Wayne</dc:creator>
				<category><![CDATA[Business Blogs]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[custom word press]]></category>
		<category><![CDATA[doug jack]]></category>

		<guid isPermaLink="false">http://www.kaizen-marketing.com/?p=103</guid>
		<description><![CDATA[I am proud of this one so am claiming bragging rights. I took a series of photoshop files from Doug&#8217;s designer and had my Word Press programming team custom design a beautiful and highly functional blog site for emmy award winning choreographer Doug Jack. I completed it on time and within the budget, which was [...]]]></description>
			<content:encoded><![CDATA[<p>I am proud of this one so am claiming bragging rights. I took a series of photoshop files from Doug&#8217;s designer and had my Word Press programming team custom design a beautiful and highly functional blog site for emmy award winning choreographer Doug Jack. I completed it on time and within the budget, which was about 1/2 of what my competitor wanted to charge him. To top it off, Doug just yesterday added the movie I helped to make for &#8220;Be The Hero&#8221; author Noel Blumenthal. Take a look at both here:</p>
<p><a href="http://www.dougjack.net" target="_blank">www.dougjack.net</a></p>
<p>Doug said, in his poetic way and I quote: &#8220;It all is so Wonderful my friend, you take this amazing work of art you have created and hang it,&#8230;ANYWHERE..ANYWAY.on Any WALL THE UNIVERSE WILL LET YOU. I am completely fulfilled and in awe of your compassion and passion for your work sir.&#8221;</p>
<p>Thanks, Doug. I am likewise in awe of you and your work and it is a real pleasure working with you. The facebook fan page we are working on is also coming along nicely.</p>
<p><a href="http://www.dougjack.net"><img class="alignnone size-full wp-image-104" title="dougjacksite" src="http://www.kaizen-marketing.com/wp-content/uploads/2009/12/dougjacksite.jpg" alt="dougjacksite" width="500" height="232" /></a></p>
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		<title>Sustainable Solution to Economic Crisis?</title>
		<link>http://www.kaizen-marketing.com/38/sustainable-solution-to-economic-crisis/</link>
		<comments>http://www.kaizen-marketing.com/38/sustainable-solution-to-economic-crisis/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 18:18:44 +0000</pubDate>
		<dc:creator>Wayne</dc:creator>
				<category><![CDATA[Business Blogs]]></category>

		<guid isPermaLink="false">http://www.kaizen-marketing.com/?p=38</guid>
		<description><![CDATA[Am helping a new client with a brilliant, revolutionary sustainable solution to the current economic crisis. Check it out and pass it on&#8230;
]]></description>
			<content:encoded><![CDATA[<p>Am helping a new client with a brilliant, revolutionary sustainable solution to <a href="http://www.theprosperitymandate.org/blog/current-economic-crisis/" target="_blank">the current economic crisis</a>. Check it out and pass it on&#8230;</p>
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		<item>
		<title>The Power of the Blog</title>
		<link>http://www.kaizen-marketing.com/7/the-power-of-the-blog/</link>
		<comments>http://www.kaizen-marketing.com/7/the-power-of-the-blog/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 15:12:12 +0000</pubDate>
		<dc:creator>Wayne</dc:creator>
				<category><![CDATA[Business Blogs]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[santa barbara]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.kaizen-marketing.com/?p=7</guid>
		<description><![CDATA[Blogging started out as a sort of personal diary to record and report to friends all you were doing and thinking from day to day. It has evolved over the last few years to be a powerful business tool, the darling of search engines such as Google and an easy and less expensive way to [...]]]></description>
			<content:encoded><![CDATA[<p>Blogging started out as a sort of personal diary to record and report to friends all you were doing and thinking from day to day. It has evolved over the last few years to be a powerful business tool, the darling of search engines such as Google and an easy and less expensive way to set up an attractive and highly effective website.</p>
<p>Why does Google love blogs? Because they are based on sound and solid html coding and standard platforms such as Blogger and WordPress. And because they tend to be updated often, Google considers them fresh content. When you post daily or weekly, you are training Google to return often and update your site in their index. Traditional static websites can take weeks or months to be updated but a blog post can show up in Google in a matter of hours.</p>
<p>Blogs (short for &#8220;Weblogs&#8221;) are also a <strong>BIG</strong> part of what is called Web 2.0. Gone are the days of static &#8220;brochure ware&#8221; websites that just sit there with the same tired old sales copy. Web 2.0 ushers in a new world of interactivity between the site and the user: Leave your blog comment, upload your YouTube video, submit your Facebook profile. These are ways the web has evolved and I predict that within a few years ALL websites will be blog based sites, or at least interactive in the way of blogs. If you leave a comment below you have engaged in the Web 2.0 aspects of the &#8220;blogoshere&#8221;. And I have a easy way of learning what my readers are thinking, and what their concerns and needs are.</p>
<p>Also true of Blogs and other Web 2.0 properties such as Squidoo and Hubpages is that a non-technical user can easily update their own content without knowledge of html or web design. This is a tremendous advantage over older static sites that required you to ask and pay your webmaster to make every little update to the site.</p>
<p>WordPress is by far the most flexible, powerful and customizable of the blog platforms and is totally free. There are 100&#8217;s of high quality &#8220;themes&#8221; or templates available and 100&#8217;s of brilliant plug-ins to provide all sorts of functions &#8211; all freely available through the Word Press community. For example, here&#8217;s a site I created recently based on the Word Press platform that contains a simple plug-in that allows users to review and rate their favorite weight loss program. See <a href="http://weightlossproductscompared.com" target="_blank">Weight Loss Product Reviews</a></p>
<p>Another creative use of WordPress is my latest site that allows visitors to purchase a beautiful gift bag that is designed to be given to and inspire a perfect stranger. The blog uses the comment function to request comments and stories from the givers of the bags as well as the receivers. See <a href="http://theglobalgift.com" target="_blank">The Global Gift</a>.</p>
<p>Another advantage of blogs is that they are generally less expensive to produce when you use and customize a standard theme. All my blogs listed below use freely available themes and are customized with appropriate branding for each site. Instead of $1000 on up for a standard site, a simple blog site can be set up for $500 on up, depending on level of complexity. I am also including for new clients a set of powerful SEO plugins for Word Press that will help get your pages indexed and ranking on the search engines. I will include some basic training as well in most effective use of this powerful tool.</p>
<p>See below for recent blog projects completed or in progress. Of course, the site you are viewing now is a recent blog as I just converted it over (finally) from a static site format. If you notice some common elements among my blogs, it is because I tend to like a handful of themes that I customize as needed.</p>
<p>Please <a href="http://kaizen-marketing.com/contact-us/" target="_blank">contact me</a> for a free evaluation of your needs regarding business blogging, SEO, information product creation and marketing, or sales process optimization for higher conversions. Happy Blogging!</p>
<h3>Recent blog projects</h3>
<ul>
<li class="bullets"><a href="http://all-one.com/blog/" target="_blank">All-One Vitamin Blog</a> (add-on to existing site for high quality vitamins)</li>
<li class="bullets"><a href="http://nutiva.com/articles/" target="_blank">Nutiva Blog</a> (add-on blog site supporting hemp based nutritional products)</li>
<li class="bullets"><a href="http://workpainfree.com/blog/" target="_blank">Work Pain Free</a> (my own Ergonomic training for computer users &#8211; try it free)</li>
<li class="bullets"><a href="http://www.passionalliances.com/" target="_blank">In Alignment Coaching</a> ( For Life Coach Marilyn O&#8217;Malley)</li>
<li class="bullets"><a href="http://allengold.com" target="_blank">Allen Gold</a> (a personal blog)</li>
<li class="bullets"><a href="http://thelifeofmydog.com" target="_blank">The Life of My Dog</a> (eBook sales site, partnered with my brother David)</li>
<li class="bullets"><a href="http://zerotoamillioninayear.com" target="_blank">Zero To a Million in a Year</a> (my own personal project to make my first $Million)</li>
<li class="bullets"><a href="http://hubheaven.com" target="_blank">Hub Heaven</a> (an intro to Humanity Unites Brilliance)</li>
<li class="bullets"><a href="http://theglobalgift.com" target="_blank">The Global Gift</a> (using the blog comments to collect user feedback)<a href="http://theglobalgift.com" target="_blank"><br />
</a></li>
<li class="bullets"><a href="http://weightlossproductscompared.com" target="_blank">Weight Loss Product Reviews</a> (using a custom blog plug-in to get user ratings)</li>
</ul>
<div id="simpleology_blog_c87a084ccce53a345fe14a12e0810fb9">
<p>I&#8217;m evaluating a <a href="http://www.simpleology.com/training/blogging/index.php">multi-media course on blogging</a> from the folks at Simpleology.  For a while, they&#8217;re letting you <b><a href="http://www.simpleology.com/training/blogging/index.php">snag it for free</a></b> if you post about it on your blog.</p>
<p>It covers:</p>
<ul>
<li>The best blogging techniques.</li>
<li>How to get traffic to your blog.</li>
<li>How to turn your blog into money.</li>
</ul>
<p>I&#8217;ll let you know what I think once I&#8217;ve had a chance to check it out. Meanwhile, go grab yours while it&#8217;s still free.</p>
</div>
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