Kaizen Internet Marketing Santa Barbara » blogging tips

Instant Screen Recorder, Screenr.com

Wayne — Wed, 23 Dec 2009 08:28:50 +0000

Just discovered the most amazing free tool, called Screenr.com. Like a Camstasia that runs totally within your browser, you can record up to 5 minutes of screen action, while you talk to link directly to twitter or get the code to insert into your blog – very cool – here’s the first of many to come. Watch this place for tutorials on all sorts of online marketing tips using this service.

10 Awesome Things to Make Your Blog Rock!

Wayne — Wed, 23 Dec 2009 08:03:05 +0000

The links and resources on this page are so cool, I am just passing them on here. If you have not heard of thesis theme for Word Press, you will soon. It’s revolutionary and most of my newest Word Press blog sites will be based on Thesis – more later on that subject.

10 Awesome Things to Make Your Blog Rock!

by Matt Langford

The world of blogging has been flooded with resources over the past few years. There are many self-proclaimed ‘experts’ that have no portfolio, limited experience, and horrible blogs.

Part of becoming successful in the blogging world is being able to filter through the mess to find the gems that do exist. No matter how successful your blog is or eventually will become, there is no doubt that you’ll have to learn from others on a daily basis. Whether you choose to lean on Darren Rowse or take a more creative approach, you WILL have problems arise.

The following is a list of 10 Mostly New Things that will help you speed up the learning process and ultimately Make Your Blog Rock! Check out this mixture of tools, reading material, design and seo themes, and other resources.

>>Continue reading original article

Social Media and Twitter Power

Wayne — Sat, 28 Feb 2009 09:25:17 +0000

These rough notes are from an excellent webinar by Perry Belcher. The growth and potential of social media is staggering. Check these stats and some expert advise on using Twitter and Facebook. If you have not yet joined Twitter, by all means do so and follow me at http://twitter.com/waynemarshall

18 to 34 age group spend 4.3 x time on Social media as TV, newspapers and other media combined!

Facebook adds 240K users per Day! PER DAY!

FB has 140 M active users
almost doubled in last 12 months – grew much faster than Google in adding users.

out of $50B TV ads – 8% now moved to Youtube and internet video – soon it will be much higher

folks are still reading but they are reading blogs – 13 Million active blogs and more than 5B readers

Dont try to be “professional” – not company to person but person to person

spend 30 minutes a day – have fun
Social Media like party be cool – make friends
blog like house and should be 80% about you and 20% about what you do – get to the back porch – this is where you sell stuff – folks will come to you.

follow every follower that are following folks you like
many will follow you back

find your twitter style
tweet at your leisure – should be fun.

compliment them
confirm their suspicions – news
support their dreams
ally their fears – tell them its ok
throw stones at enemies – (Delta Airlines)
give resources
be funny or borrow funny – youtube video
ask questions – even when you answer
answer your @’s dont be a twitter snob

Follow @perrybelcher for more of this great stuff and check his followers – 59,000! Not sure how he can possibly keep up with 59k folks to follow but there you go. I know he made a bundle recently with just one little twitter post about a certain big product launch. And if you have 1000’s of folks listening to what you have to say, that is powerful.

I am certainly encouraged by this to keep working social media in the right way – not being one of the too quick to sell jerks he talks about – but someone who gives real value in my work and folks will listen and eventually, buy my stuff, as Frank Kern likes to say.

Embedding Video and Flash Movies In Your Blog

Wayne — Sun, 18 Jan 2009 16:50:57 +0000

YouTube started this idea of embedded video so that you can include other peoples content in your blog posts and there is no reason not to do this. Unless users state otherwise, the YouTube agreement is that anyone can embed and include these videos in their own web pages and blogs. Other flash based video and movies can also be included in this same way. For instance, here is the code I just copied from a new flash movie I am making based on a new book by David Korten. You can see that it instructs the browser to play it directly from the source:

Now, here is that same code placed into the html view of my blog. Cool, eh?

Likewise, YouTube code is always available under the description. They have recently added some customization options. This one is set for 500 pixels wide with a blue border. Same story as above, you just copy and paste the html into your site or blog and there ya go. This is a related piece to the Obama speech above: